This session is aimed at reactive and proactive salespeople wanting to learn how to build their relationships with agents with a goal to growing revenue.
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11/06/2026
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When:
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Thursday, June 11, 2026
10:30 AM
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Where:
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United Kingdom
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Contact:
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Ellie Moore
events@mia-uk.org
03452305508
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« Go to Upcoming Event List
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A workshop for venues and hotels to openly discuss the best way to build successful relationships with agents, to create effective proposals that support the agency process, and to convert agency business.
We will be discussing:
- The different types of agencies and understanding how they work
- Qualifying the agencies you want to work with
- Understanding what agents really value
- How to convert and win repeat agency business
- Moving from supplier to strategic partner
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- Trainer bio - Louisa Ritchie of Selling Savvy
I believe that client relationships are the lifeblood of sales. It’s never just a transaction, it’s about building a connection, a rapport, a foundation of trust. Within my training sessions, I encourage teams to focus on truly listening, caring, and building relationships that last. Louisa has worked within the hospitality and events industry for over 25 years and is passionate about sales and building client relationships. Having worked across both venue and agency sectors, Louisa brings a wealth of industry insight to her training sessions.
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