Upselling and cross-selling aren’t about pushing — they’re about uncovering needs and
creating more value for clients. In this session, salespeople learn how to naturally introduce
additional products and services that enhance the client’s event while boosting revenue.
interactive snapshot session helps sales professionals transform site inspections into
engaging, memorable experiences that convert prospects into clients.
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18/09/2026
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When:
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Friday, September 18, 2026
9:30 AM
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Where:
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United Kingdom
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Contact:
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Mia Doran
events@mia-uk.org
03452305508
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« Go to Upcoming Event List
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Learning Outcomes: Understand the difference between upselling and cross-selling in hospitality and events. Identify opportunities to add value throughout the client journey. Use questioning and listening techniques to suggest relevant enhancements. Develop language and phrasing that feels natural and client-focused. Gain confidence in increasing spend without compromising client trust. Who Should Attend: Sales teams, coordinators, and managers looking to increase average spend per booking and deliver added value for clients.
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