- The difference between offline & online marketing philosophy
- How to identify potential customer groups online that really matter
- Creating effective salesmanship and profitable content for priority customer groups
- Maximising multiple exposure opportunities to generate valuable traffic with an integrated combination of search, social and blog marketing programmes
The difference between offline & online marketing philosophy
In order to properly lay the foundations for the workshop ahead, we will examine the essential philosophical difference between the “offline approach” versus the “online approach” to marketing. By understanding the contradictions between these two modes of marketing, you will be in a much stronger position to spearhead a more profitable online strategy for your business.
How to identify potential customer groups online that really matter
We will discover how keyword research can help us find some of the most profitable niche opportunities in your industry online and how to use this to target customer groups that represent the best commercial prospects for your business. You will also learn how to use the results of your research to map out a more profitable strategic approach to your online marketing efforts.
Creating effective salesmanship and profitable content for priority customer groups
You will learn how to create targeted and very sales focused content differently for each of the customer groupings above. As part of this we will be showcasing examples of content that have produced very high conversion rates and analysing why and how they perform so well.
Maximising multiple exposure opportunities with an integrated combination of search, social and blog marketing programmes
As the final piece of the puzzle, we will discuss how to achieve multiple exposure opportunities for your carefully crafted sales copy in order to drive more traffic and generate higher sales figures. We will be covering an integrated exposure strategy (based on the principles and best practise of content marketing) that will help drive traffic from search engines, a focused blogging programme and a range of social media platforms.
At the end of this workshop you will understand how to build an online marketing strategy that significantly increases exposure to a greater number of new and more targeted customers and that massively boosts the sales performance of your web assets.
ABOUT YOUR TRAINER
“Frank’s passion for teaching is infectious.”
Frank Orman is a well-respected authority on strategic online marketing and an expert in content marketing and social media innovation in the UK and worldwide. In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 20 years he has created successful online marketing strategies and managed campaigns for many of the UK’s well-known brands.
WHAT PAST DELEGATES HAVE SAID ABOUT FRANK'S WORKSHOPS
“The Perfect Seminar! I came away feeling totally enlightened and with a clear list of key things that I could achieve on my own if I have the time. Otherwise I should be very confident to ask Frank's team to handle things for me.” Nigel Puckhardt, Ski Peak
“It was such a valuable seminar with very useful insights into online marketing from a highly experienced team. It has made me review our approach and I picked up some excellent top tips.” Natalie Loughran, Marketing Manager, Wellbeing Escapes
“The LeadGenerators’ seminar has removed much of the fear of online marketing and I feel I can approach it with more confidence.” Lynn Girling, The Caribbean Collection