This half-day seminar for MIA members will teach you how to maximise the performance and profitability of your website and your online marketing efforts. Presented by Frank Orman from LeadGeneratorsDigital, this seminar is designed to help you develop stronger and more effective SEO campaigns that will not only boost sales, but will help you to achieve your online objectives with better strategies and lower budgets.
Principals of Online Marketing & Keyword Research
The session covers the essential difference between offline and online marketing. We will concentrate largely on keyword research and how to apply the results of your research in order to improve your online strategy and get better results from PPC campaigns and landing page strategies at lower costs.
SEO Workshop and Clinic
Search Engine Optimisation should represent about 70% of your targeted traffic. Learn the 3 Building Blocks of SEO, in order to understand how search engines, think, to get better rankings and better traffic for your site. We will also discuss some of Google’s recent updates (Penguin and Panda) and how to adjust to keep winning. This session will use delegates’ websites to show real examples for each of you.
Site Conversion and Online Salesmanship
On the Internet, your website is your salesperson. How good a salesperson it is depends on factors such as ease of navigation, site copy, speed and deployment of calls to action. Learn site conversion techniques that will make your site perform better and convert more visitors into sales.
About the Speaker
Frank Orman is a well respected authority on strategic online marketing and an expert in social media innovation in the UK and worldwide. In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 20 years he has created and managed successful online marketing strategies and campaigns for many of the UK’s well known brands.